Barbie was created by Ruth Handler, a woman who defied the gender roles and restrictions of her time but who nevertheless designed a doll in which a limiting, oppressive ideal of female beauty
By the 1980s and 1990s however, there was a backlash against feminism, says Sweet, and toys started to become more gender segregated, though it was still not like the sharply divided pink and blue
In 2015, Barbie, having long been criticized for promoting unrealistic body ideals and perpetuating gender stereotypes, saw its lowest volume of sales in more than 25 years, bringing in $900m.
Gender discrimination in the workplace occurs when men receive preferential treatment over women. This can include being hired for a job over more qualified women, offered better working conditions, getting higher salaries for the same work, or getting more advancement opportunities. A 2012 Institute for Women’s Policy Research study
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Gerwig and co-writer Noah Baumbach’s awareness of Barbie’s complicated and detrimental history regarding the iconic doll and female self-image. Warner Bros. Pictures The real world is not the ticker tape parade Barbie expects, and it throws her for a loop – causing an awakening within her to see more outside her playland's vibrant walls.
There is evidence that Barbie's unrealistic beauty standards can have negative effects on young women's attitudes to themselves and their bodies. A study conducted at Stanford University found that preschool girls' attitudes toward themselves and others were more positive after playing with dolls that resembled them.
Myranda Ogles Ms. Rollins English III 7 May 2014 Barbie’s Negative Effects on Girls’ Self-Esteem and Body Image The first Barbie introduced was an 11-inch tall and curvaceous adult figured doll. It was debuted on March 9, 1959 by a California toy company. YeB7NZQ.
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